Glossary
Glossary M
Deutsch: Falsche Darstellung / Español: Falsificación / Português: Falsificação / Français: Fausse Représentation / Italiano: Falsa Rappresentazione
Misrepresentation in the fashion context refers to presenting a product or brand in a misleading way, which can include exaggerating quality, misinforming customers about materials, or falsely representing ethical standards. Misrepresentation often affects consumers’ buying decisions, as they may be led to believe they are purchasing items that meet specific standards or characteristics, such as sustainability, quality, or authenticity, when in reality they do not.