Glossary
Glossary M
Deutsch: Merchandising / Español: comercialización / Português: merchandising / Français: marchandisage / Italiano: merchandising
Merchandising in the fashion context refers to the strategic process of planning, presenting, and promoting products to maximise sales and customer satisfaction. It encompasses a range of activities, from selecting the right product assortment to visual displays and pricing strategies, ensuring that fashion items are appealingly showcased to target consumers.
Deutsch: Botschaft / Español: mensaje / Português: mensagem / Français: message / Italiano: messaggio
Message in the context of fashion refers to the symbolic or communicative intent conveyed through Clothing, accessories, or design choices. Fashion messages can express personal identity, social or political statements, brand values, or cultural trends, turning Attire into a medium for Storytelling or advocacy.
Deutsch: Metallisch / Español: Metálico / Português: Metálico / Français: Métallique / Italiano: Metallico
Metallic in the fashion context refers to Clothing, fabrics, or accessories that have a shiny, reflective surface similar to that of metal. This effect can be achieved using metallic threads, coatings, or finishes, resulting in pieces that add a touch of glamour, boldness, or futuristic Appeal to outfits. Metallics are often used in fashion to create eye-catching statement pieces, add a luxurious touch, or introduce a modern edge to a Wardrobe.
Micro Mosaics are practically grains of stone and glass which are usually seen in jewelry (bracelet, earrings, brooches, crucifix) although they were regularly incorporated into ecclesiastical objects such as crucifixes and shrines. Micromosaics are tiny glass beads and semi-precious stones inlaid into precious metals. (see Micro Mosaic Jewelry)