Glossary
Glossary M
Deutsch: Markttrends / Español: Tendencias del mercado / Português: Tendências de mercado / Français: Tendances du marché / Italiano: Tendenze di mercato
Market trends in the fashion context refer to the prevailing directions and patterns that the fashion industry follows, which influence consumer preferences, product development, marketing strategies, and overall market dynamics. These trends are shaped by various factors, including cultural shifts, technological advancements, economic conditions, and societal changes.
Deutsch: Vermarktbarkeit / Español: Comercialización / Português: Comercializabilidade / Français: Commercialisation / Italiano: Mercatabilità
Marketability in the fashion context refers to the potential of a fashion item, brand, or collection to attract consumers and generate sales. This concept involves evaluating a product's appeal, relevance, and potential success within the target market, often based on factors such as style trends, price points, brand reputation, and consumer demand. In fashion, high marketability indicates that a product is likely to resonate with consumers, effectively compete in the market, and contribute to the brand’s profitability.
Deutsch: Marketing / Español: Marketing / Português: Marketing / Français: Marketing / Italiano: Marketing
Marketing in the fashion context refers to the strategies and actions that brands and designers use to promote their products, build brand awareness, engage with consumers, and drive sales. It encompasses a range of activities, including advertising, public relations, social media campaigns, influencer collaborations, and events like fashion shows and pop-ups. Fashion marketing is essential for connecting products with the right audience, creating demand, and establishing a brand's identity and presence in a highly competitive industry.
Deutsch: Marketing und Promotion / Español: Marketing y promoción / Português: Marketing e promoção / Français: Marketing et promotion / Italiano: Marketing e promozione
Marketing and promotion in the fashion context refer to the strategies and activities used by fashion brands, designers, and retailers to create awareness, generate interest, and ultimately sell their products. It involves a mix of traditional advertising, digital marketing, influencer partnerships, events, and social media campaigns aimed at reaching and engaging target audiences.
Deutsch: Marktplatz / Español: Mercado / Português: Mercado / Français: Marché / Italiano: Mercato
Marketplace in the fashion context refers to an online or physical platform where multiple vendors or brands sell their fashion products directly to consumers. Marketplaces bring together a variety of fashion items, such as clothing, shoes, accessories, and beauty products, allowing shoppers to browse diverse offerings from different brands in a single place. These platforms often provide a streamlined shopping experience and offer various features like customer reviews, product comparisons, and personalised recommendations.