Glossary

Nigo is a Japanese fashion designer and entrepreneur who is best known for founding the streetwear brand A Bathing Ape (BAPE). He was born in 1970 in Gunma, Japan and started his career in fashion by opening a small store called Nowhere in Tokyo with his friend Jun Takahashi in 1993. The store quickly became popular and soon they started their own fashion brand, A Bathing Ape, which would go on to become one of the most iconic streetwear brands of all time.

Nigo's designs for A Bathing Ape were heavily influenced by hip-hop culture and Japanese street fashion. He is known for his use of bold colors, graphic prints, and playful designs, and his brand quickly gained a reputation for being one of the most innovative and cutting-edge labels in the industry.

Over the years, Nigo has collaborated with a number of other high-profile brands and designers, including Nike, Coca-Cola, and Pharrell Williams. He has also been recognized for his contributions to the fashion industry, receiving awards and accolades from organizations like the Japan Fashion Editors Club and the British Fashion Council.

In addition to his work in fashion, Nigo is also an accomplished music producer and has worked with a number of prominent artists in Japan and around the world. He is known for his eclectic taste in music and his ability to blend different genres and styles to create something unique and innovative.

Today, Nigo is considered one of the most influential figures in the fashion industry, particularly in the world of streetwear. His designs for A Bathing Ape helped to define the look of a generation and inspired countless other designers and brands to follow in his footsteps. While he has stepped back from his role at A Bathing Ape in recent years, his legacy continues to live on in the world of fashion and beyond.