Glossary
Glossary C
Deutsch: Konsistenz / Español: Consistencia / Português: Consistência / Français: Cohérence / Italiano: Coerenza
Consistency in the fashion context refers to the uniformity and coherence in a brand's design, style, messaging, and overall Presentation. It involves maintaining a clear and recognizable identity across collections, materials, quality, and customer experiences. Consistency helps establish a brand’s reputation, build customer loyalty, and convey reliability in both aesthetic and production.
Deutsch: Verbraucher / Español: Consumidor / Português: Consumidor / Français: Consommateur / Italiano: Consumatore
In the fashion context, a consumer refers to an individual who purchases Clothing, accessories, or related products for personal use. Consumers play a vital role in shaping trends, influencing brand strategies, and driving the demand for sustainable and ethical practices in the industry.
Deutsch: Konsumentenverhalten / Español: Comportamiento del Consumidor / Português: Comportamento do Consumidor / Français: Comportement du Consommateur / Italiano: Comportamento del Consumatore
The study of Consumer Behavior in the fashion industry examines how individuals select, purchase, and dispose of clothing, accessories, and related products. This field integrates psychology, sociology, and economics to explain why consumers make specific choices, influenced by trends, personal values, and external factors. Understanding these patterns is critical for brands aiming to align their strategies with evolving market demands.