Glossary

Glossary S

Deutsch: Stereotypisierung / Español: Estereotipación / Português: Estereotipagem / Français: Stéréotypage / Italiano: Stereotipizzazione

Stereotyping in the fashion context refers to the oversimplified representation or generalisation of groups based on their appearance, style, or cultural background. This often involves assigning specific traits, values, or roles to individuals solely based on factors like gender, ethnicity, body type, or age. Stereotyping in fashion can perpetuate narrow views and limit diversity by reinforcing outdated or biased perceptions of beauty, identity, and style.

Stick Earrings refer to type/style of earring which feature dangling rectangular bars that connect to the backing by a jump ring.

Stick Earrings are also calle Chop Stick Earrings

Stock Buckle refers to a type of Buckle used by men in the 18th century to secure a style of neck scarf called a Stock. Stock Buckles are similar in construction to Belt and Shoe buck

Stock Photographer refers to a photographer whose work is not for a specific client or job, but whose photos get listed in a general catalog by number for any client to select. A Sto

Stockist refers to a British term for a commercial retailer or wholesaler that stocks merchandise or goods.

Deutsch: Mieder / Español: Retrato / Português: Estômago / Français: Estomac / Italiano: Stomaco /

Stomacher refers to large triangular shaped pin worn by women on the front of the bodice. It was secured by the bust Line and usually extended below the waistline. Some were created i

Deutsch: Lagerung / Español: Almacenamiento / Português: Armazenamento / Français: Stockage / Italiano: Conservazione

Storage in the fashion context refers to the methods and practices used to properly keep and organise garments, accessories, and footwear in a way that preserves their quality, appearance, and longevity. Proper storage is essential for preventing damage, such as wrinkling, fading, and fabric degradation, ensuring that fashion items remain in optimal condition between uses or during off-seasons.

Deutsch: Storytelling / Español: Narración de historias / Português: Contação de histórias / Français: Narration / Italiano: Narrazione

Storytelling in the fashion context refers to the use of narratives to convey the brand's identity, values, and vision through its designs, marketing, and overall brand experience. It is a powerful tool that allows fashion brands to connect emotionally with their audience, differentiate themselves in a crowded market, and create a memorable impact. Storytelling goes beyond the product itself, focusing on the stories behind the brand, the inspiration for collections, and the lifestyle that the brand promotes.