Glossary
Glossary A
Deutsch: Adidas / Español: Adidas / Português: Adidas / Français: Adidas / Italiano: Adidas
Adidas in the fashion context refers to a globally recognized sportswear and fashion brand known for its athletic and lifestyle products, including footwear, apparel, and accessories. Established in Germany, Adidas has become a key player not only in sportswear but also in streetwear and casual fashion, merging performance-oriented designs with style-conscious trends. The brand is famous for its iconic three-stripe logo and has a strong cultural presence that transcends sports into everyday fashion and collaborations with designers and artists.
Deutsch: Aerie / Español: Aerie / Português: Aerie / Français: Aerie / Italiano: Aerie
Aerie is an American clothing brand that focuses on lingerie, activewear, swimwear, and loungewear. In the fashion context, Aerie is particularly known for its commitment to body positivity, inclusivity, and its refusal to retouch models in its advertising campaigns. The brand has garnered widespread recognition for promoting a more realistic and diverse representation of beauty, challenging traditional fashion industry standards that often idealize unattainable body images.