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Glossary of Fashion
The Glossary of Fashion covers everything you need to know about the world of fashion, including styles, companies, designers, and more.
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Brand Positioning
Deutsch: Markenpositionierung / Español: Posicionamiento de Marca / Português: Posicionamento de Marca / Français: Positionnement de Marque / Italiano: Posizionamento del Marchio
The concept of Brand Positioning defines how a fashion brand is perceived in the minds of consumers relative to competitors. It is a strategic process that shapes identity, values, and market differentiation. Without clear positioning, even high-quality fashion labels risk blending into an oversaturated industry.
Peter Pan
Deutsch: Peter-Pan-Kragen / Español: Cuello Peter Pan / Português: Gola Peter Pan / Français: Col Claudine / Italiano: Colletto Peter Pan
Peter Pan Collar is a flat, rounded collar that lies flat against the garment, typically characterized by its soft curves and absence of sharp points, often used in women's and children's clothing.
Cultural heritage
Deutsch: Kulturerbe / Español: Patrimonio cultural / Português: Patrimônio cultural / Français: Patrimoine culturel / Italiano: Patrimonio culturale
The term Cultural heritage encompasses the legacy of physical artifacts, traditions, and intangible attributes inherited from past generations. It serves as a bridge between history and contemporary identity, shaping how societies perceive themselves and their place in the world. Preservation efforts aim to safeguard this heritage for future generations while navigating challenges like globalization and environmental threats.
Cashmere
Deutsch: Kaschmir / Español: Cachemir / Português: Caxemira / Français: Cachemire / Italiano: Cashmere
Cashmere is a luxurious natural fibre obtained from the undercoat of cashmere goats, primarily found in regions like Mongolia, China, and India. Known for its unparalleled softness, warmth, and lightweight properties, cashmere is highly valued in the fashion industry. It is often used to produce high-end garments such as sweaters, scarves, and coats.
Escada
Deutsch: Leiterin / Español: Escalera / Português: Escada / Français: Échelle / Italiano: Scala /
Escada refers to an international luxury fashion group specialising in women's designer fashion. Set up in 1976, the company currently has 201 own shops and 303 franchise shops/corner