Rive Gauche (Left bank) stands for the "left side" of the river Seine, an intellectual, hip and slightly more Bohemian side of Paris,, where YSL Boutique is situated.
The left bank of the Seine River in Paris refers to one of the city's most romantic districts. More than simply a geographical region, the Left Bank has become a name for a particular fashion or look. In 1966 Yves Saint Laurent launched a ready-to-wear line by the name Rive Gauche. The collection was an attempt to democratize fashion, introducing elements of garments of the lower classes into high fashion, such as the leather jacket.
A perfume for women named "Rive Gauche" was also from YSL, create in 1970 by Perfumer Michel Hy.