Glossary

Deutsch: Hostessing / Español: Hostessing / Português: Hostessing / Français: Hostessing / Italiano: Hostessing /

Hostessing refers to a style of interactive modeling which requires the live Model to draw attention to a particular product or display. Examples are those live models which can be seen in car shows.

Description

Hostessing in the fashion context refers to the practice of hiring individuals to greet guests, provide information, and create a welcoming atmosphere at fashion events, such as runway shows, store openings, or brand launches. Hostesses are often chosen for their charisma, style, and ability to engage with a diverse audience. They play a crucial role in enhancing the Overall experience for attendees and representing the brand or designer in a positive light. Hostesses may also be involved in managing guest lists, coordinating with event staff, and ensuring that everything runs smoothly.

Application Areas

• Runway shows
• Store openings
• Brand launches
• Fashion events

Treatment and Risks

• Training in customer service and event management
• Ability to handle stressful situations
• Risks of working long hours during events
• Potential for dealing with difficult guests

Examples

• Greeting guests at a designer Fashion Show
• Providing information about a new Clothing line at a store opening
• Assisting with check-in and seating arrangements at a fashion event

Similar Concepts and Terms

• Brand ambassador
• Event host
• Fashion concierge

Summary

Hostessing in the fashion context involves hiring individuals to create a welcoming atmosphere and engage with guests at fashion events. Hostesses play a crucial role in representing the brand or designer in a positive light and ensuring that the overall experience is memorable. They may be involved in various tasks such as greeting guests, providing information, and managing event logistics.

--