Glossary

1. Adidas (Germany): Headquartered in Herzogenaurach, Germany, Adidas is one of the world’s largest manufacturers of sportswear, footwear, and accessories. It’s known for its innovative designs and significant market share in both Europe and globally.

2. Puma (Germany): Also based in Herzogenaurach, Germany, Puma is another leading global sportswear and activewear brand. Puma produces a wide range of athletic and casual footwear, apparel, and accessories.

3. ASICS Europe (Netherlands): ASICS, originally from Japan, has a significant presence in Europe, with its European headquarters in Hoofddorp, Netherlands. They are known for high-quality running shoes and athletic wear.

4. Decathlon (France): Based in Villeneuve-d'Ascq, France, Decathlon is a major global retailer and manufacturer of sports equipment and apparel. They operate numerous brands under their umbrella, offering a wide range of activewear at various price points.

5. H&M (Sweden): Although primarily a fashion retailer, H&M, based in Stockholm, Sweden, has a strong presence in the activewear market through its H&M Sport line, offering affordable activewear to a broad audience.

6. Nike Europe (Netherlands): While Nike is an American brand, its European operations are significant, with headquarters in Hilversum, Netherlands. Nike is one of the largest players in the activewear market worldwide.

7. Under Armour Europe (Netherlands): Under Armour, another American brand, has its European headquarters in Amsterdam, Netherlands, and is a significant player in the European activewear market.

8. Reebok (Germany): Originally a British brand, Reebok is now a subsidiary of Adidas and has its headquarters in Herzogenaurach, Germany. Reebok specializes in sportswear, footwear, and fitness apparel.

9. Salomon (France): Based in Annecy, France, Salomon is known for its high-performance sports equipment, especially in running, hiking, and winter sports. They produce a range of activewear for outdoor activities.

10. Mammut (Switzerland): Headquartered in Seon, Switzerland, Mammut specializes in outdoor equipment and activewear, particularly for mountaineering, hiking, and skiing.

These companies represent a significant portion of the European activewear market, combining local expertise with global reach.