Glossary
Glossary P
Deutsch: Öffentlichkeitsarbeit / Español: Publicidad / Português: Publicidade / Français: Publicité / Italiano: Pubblicità
Publicity in the fashion context refers to the strategic efforts and activities aimed at generating public awareness, interest, and favourable attention for a brand, designer, collection, or event. Unlike paid advertisements, publicity relies on earned media, such as press coverage, social media buzz, or word-of-mouth endorsements.
Deutsch: Zieh Stiefel an / Español: Ponte botas / Português: Calce botas / Français: Enfiler des bottes / Italiano: Metti stivali /
Pull on Boots refer to a type or kind of boots which have no zippers, laces or any other means of closure, but are worn by just pulling on and off. To aid in pulling the boots on and
Deutsch: Pullover / Español: jersey / Português: suéter / Français: pull-over / Italiano: maglione
Pullover in the fashion context refers to a knitted or woven garment, typically worn over a shirt or top, designed to provide warmth and style. It is a type of sweater or jumper that is pulled over the Head, distinguishing it from cardigans, which open at the Front.
Deutsch: Puma / Español: Puma / Português: Puma / Français: Puma / Italiano: Puma
Puma is a globally recognised German sportswear and lifestyle brand known for its athletic apparel, footwear, and accessories. Founded in 1948 by Rudolf Dassler, Puma has established itself as one of the leading brands in the sports and fashion industries. The company is renowned for its innovative designs, collaborations with high-profile athletes and celebrities, and its ability to blend performance with style. Puma's products cater to a wide range of sports, including running, football, basketball, and motorsports, as well as casual and streetwear markets.