Juicy Couture refers to the Los Angeles-based brand of Clothing which was founded by best friends Pamela and Gela. Juicy strives to create a lifestyle wardrobe. They offer sexy basics that make women feel happy, fashionable, cool and hip.

Gela Nash-Taylor and Pamela Skalist-Levy founded Juicy Couture in 1997 as a women's sportswear company. Juicy Couture has since expanded its product lines to a wide variety of clothes, as well as shoes and accessories.
Juicy Couture's products are known for casual designs with high quality materials and excellent craftsmanship.

In 2009, the the dynamic designing duo of Gela Nash-Taylor and Pamela Skaist-Levy came out with a new line called "Bird" which was launched in August. It is a street wear for for a different, sophisticated girl, a bit more chic and more urban. Bird line is casual luxury with an edge comprising set of sleek separates, like deconstructed denim, sequined racerback tank, leather leggings, wool parka, ombre cardigans with skinny scarves, miliraty jacket and sexy cutout frocks. Inspired in part by a vintage find from London's Portobello Road. The "Bird" line will be sold at Bergdorf Goodman and at selected Juicy Couture stores.

Website: http://www.juicycouture.com/