Glossary
Glossary C
Deutsch: Handwerkskunst / Español: Artesanía / Português: Artesanato / Français: Artisanat / Italiano: Artigianato
Craftsmanship in the fashion context refers to the skilled and meticulous work involved in creating high-quality garments, accessories, and textiles. It emphasizes the expertise, attention to detail, and mastery of traditional or specialised techniques that are used to produce fashion items, often by hand or with minimal mechanisation. Craftsmanship is closely associated with the creation of unique, durable, and aesthetically superior products, in contrast to mass-produced or fast fashion.
Deutsch: Wahnsinn / Español: moda pasajera / Português: febre passageira / Français: engouement / Italiano: moda del momento
The term Craze describes a widespread, often short-lived enthusiasm for a particular activity, object, or trend that captures public attention intensely before fading. Such phenomena reflect cultural, social, or technological shifts and can span entertainment, fashion, or even scientific curiosity. Understanding crazes helps analyze collective behavior and societal dynamics.
Deutsch: Kreation / Español: Creación / Português: Criação / Français: Création / Italiano: Creazione
In the fashion context, creation refers to the process of designing and producing garments, accessories, or fashion collections. It encompasses the conception of ideas, the choice of materials, the crafting of prototypes, and the final production, resulting in unique or innovative pieces that reflect artistic vision and functionality.
Deutsch: Kreativdirektor / Español: Director Creativo / Português: Diretor Criativo / Français: Directeur Créatif / Italiano: Direttore Creativo
A Creative Director in the fashion industry is the visionary responsible for guiding the creative process of a fashion brand or house. They play a pivotal role in shaping the brand's identity, designing collections, and setting the artistic tone that aligns with the brand’s vision and market trends. This role encompasses various aspects such as fashion design, marketing strategies, and overseeing creative projects.
Deutsch: Kreativität in der Mode / Español: Creatividad en la moda / Português: Criatividade na moda / Français: Créativité dans la mode / Italiano: Creatività nella moda
The concept of Creativity lies at the heart of fashion, driving innovation and defining cultural expression through design. As an ever-evolving industry, fashion relies on this force to challenge conventions, redefine aesthetics, and respond to societal shifts. Without it, the cyclical nature of trends would stagnate, and the dialogue between past, present, and future styles would lose its dynamism.