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Glossary of Fashion
The Glossary of Fashion covers everything you need to know about the world of fashion, including styles, companies, designers, and more.
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Merchandising
Deutsch: Merchandising / Español: comercialización / Português: merchandising / Français: marchandisage / Italiano: merchandising
Merchandising in the fashion context refers to the strategic process of planning, presenting, and promoting products to maximise sales and customer satisfaction. It encompasses a range of activities, from selecting the right product assortment to visual displays and pricing strategies, ensuring that fashion items are appealingly showcased to target consumers.
Professional fashion
Deutsch: Berufsmode / Español: Moda profesional / Português: Moda profissional / Français: Mode professionnelle / Italiano: Moda professionale
Professional fashion refers to attire designed for workplace environments, balancing style with a formal and polished appearance. This category of fashion emphasizes clothing that conveys professionalism, competence, and suitability for office settings or business-related activities.
Seasonal Trends
Deutsch: Saisonale Trends / Español: Tendencias estacionales / Português: Tendências sazonais / Français: Tendances saisonnières / Italian: Tendenze stagionali
Seasonal trends in fashion refer to the recurring styles, colours, and designs that dominate the fashion industry during specific seasons of the year. These trends are often influenced by cultural shifts, climate, and global events, shaping the collections of designers and the buying habits of consumers each season.
President
Deutsch: Präsident / Español: Presidente / Português: Presidente / Français: Président / Italiano: Presidente
President in the fashion context refers to the executive role held by an individual responsible for overseeing the operations, strategic direction, and overall management of a fashion company or organization. This position is crucial in guiding the brand's vision, ensuring profitability, and maintaining its market position.
Comme Des Garcons
Comme Des Garcons (com day gar-s-on) refers to a Japanese fashion house founded by Rei Kawakubo in 1969. Comme Des Garcons is one of the originators of avant-garde fashion. Comme Des Garcons is well-known and popular for its challenging, intellectual take on fashion, the label explores themes like androgyny, deconstructionism and youth Culture.