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Glossary of Fashion
The Glossary of Fashion covers everything you need to know about the world of fashion, including styles, companies, designers, and more.
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Influencer Marketing
Deutsch: Influencer-Marketing / Español: Marketing de Influencers / Português: Marketing de Influenciadores / Français: Marketing d'Influence / Italiano: Influencer Marketing
Influencer Marketing describes a strategic collaboration between brands and individuals who possess a significant, engaged online following. This modern marketing approach leverages the credibility and reach of these influencers to promote products, services, or ideas authentically. As digital platforms evolve, it has become a cornerstone of contemporary advertising, blending organic content with targeted brand messaging.
Retail and Sales
Deutsch: Einzelhandel und Vertrieb / Español: Venta y comercialización / Português: Varejo e vendas / Français: Vente au détail et commerce / Italiano: Vendita al dettaglio e commerciale
Retail and Sales in the fashion context encompass the processes, strategies, and environments where fashion products are marketed, displayed, and sold to consumers. This includes both physical stores and online platforms, focusing on customer experience, merchandising, and profitability. Retail and sales are pivotal in connecting fashion brands with their target audiences and driving business success.
Boho Revival
Deutsch: Boho-Revival / Español: Renacimiento Boho / Português: Renascimento Boho / Français: Renaissance Bohème / Italiano: Rinascimento Bohémien
The Boho Revival is a contemporary reinterpretation of the bohemian fashion movement, blending its free-spirited aesthetics with modern sustainability and ethical production principles. Emerging as a counter-trend to fast fashion, it emphasizes individuality, cultural diversity, and a connection to nature, while addressing the demands of a socially conscious consumer base.
Aerie Leggings
Deutsch: Aerie Leggings / Español: Mallas Aerie / Português: Leggings Aerie / Français: Leggings Aerie / Italiano: Leggings Aerie
Aerie Leggings represent a prominent category of activewear and casual apparel designed for comfort, functionality, and style. Developed by the American retailer Aerie, a sub-brand of American Eagle Outfitters, these leggings have gained recognition for their inclusive sizing, body-positive marketing, and technical fabric innovations. Unlike conventional athletic wear, Aerie Leggings emphasize versatility, catering to both fitness activities and everyday wear while prioritizing fit and durability.
Graphic design
Deutsch: Grafikdesign / Español: Diseño gráfico / Português: Design gráfico / Français: Design graphique / Italiano: Grafica /
Graphic design in the fashion context refers to the Creation and application of visual elements, such as logos, patterns, typography, and illustrations, that are used in various aspects of fashion design, branding, and marketing. In fashion, graphic design plays a crucial role in establishing a brand’s identity, enhancing the appeal of garments, and communicating messages to consumers through visual storytelling.
Escada
Deutsch: Leiterin / Español: Escalera / Português: Escada / Français: Échelle / Italiano: Scala /
Escada refers to an international luxury fashion group specialising in women's designer fashion. Set up in 1976, the company currently has 201 own shops and 303 franchise shops/cornerHelmut Lang’s Rise
Deutsch: Der Aufstieg Helmut Langs / Español: El ascenso de Helmut Lang / Português: A ascensão de Helmut Lang / Français: L'ascension d'Helmut Lang / Italiano: L'ascesa di Helmut Lang
Helmut Langs Rise marks a pivotal chapter in contemporary fashion history, defined by its radical departure from traditional luxury aesthetics and its embrace of minimalism, functionality, and subversive elegance. Emerging in the late 1980s and peaking in the 1990s, Lang's work redefined the boundaries of high fashion by merging avant-garde design with urban pragmatism, influencing generations of designers and reshaping the industry's perception of modernity.