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Glossary of Fashion
The Glossary of Fashion covers everything you need to know about the world of fashion, including styles, companies, designers, and more.
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Craze
Deutsch: Wahnsinn / Español: moda pasajera / Português: febre passageira / Français: engouement / Italiano: moda del momento
The term Craze describes a widespread, often short-lived enthusiasm for a particular activity, object, or trend that captures public attention intensely before fading. Such phenomena reflect cultural, social, or technological shifts and can span entertainment, fashion, or even scientific curiosity. Understanding crazes helps analyze collective behavior and societal dynamics.
Market Size
Deutsch: Marktgröße / Español: Tamaño del mercado / Português: Tamanho do mercado / Français: Taille du marché / Italiano: Dimensione del mercato
The concept of Market Size represents a fundamental metric in the fashion industry, quantifying the total revenue or volume of goods and services exchanged within a defined segment over a specific period. It serves as a critical benchmark for strategic decision-making, investment evaluations, and competitive positioning, enabling stakeholders to assess growth potential, market saturation, and resource allocation efficiency.
Proportion
Deutsch: Proportion / Español: Proporción / Português: Proporção / Français: Proportion / Italiano: Proporzione
Proportion in the fashion context refers to the relationship between different parts of an outfit, garment, or the body itself, in terms of size, length, and volume. Proportion is a fundamental principle of design that helps create balance, harmony, and visual interest in fashion. Understanding and manipulating proportions can enhance or alter the perception of body shapes, create aesthetically pleasing silhouettes, and influence how a garment or outfit looks on an individual.
Stereotyping
Deutsch: Stereotypisierung / Español: Estereotipación / Português: Estereotipagem / Français: Stéréotypage / Italiano: Stereotipizzazione
Stereotyping in the fashion context refers to the oversimplified representation or generalisation of groups based on their appearance, style, or cultural background. This often involves assigning specific traits, values, or roles to individuals solely based on factors like gender, ethnicity, body type, or age. Stereotyping in fashion can perpetuate narrow views and limit diversity by reinforcing outdated or biased perceptions of Beauty, identity, and style.