Home
Glossary of Fashion
The Glossary of Fashion covers everything you need to know about the world of fashion, including styles, companies, designers, and more.
Enjoy exploring it!
|
This domain, along with its content, is available for purchase. The website has been established for over 10 years. Show your expertise in fashion by managing this glossary. If you are interested, please contact the webmaster (details in the legal notice). |
Blue Ocean Strategy
Deutsch: Blaue-Ozean-Strategie / Español: Estrategia del Océano Azul / Português: Estratégia do Oceano Azul / Français: Stratégie de l'Océan Bleu / Italiano: Strategia dell'Oceano Blu
The Blue Ocean Strategy represents a paradigm shift in competitive business models, particularly transformative in industries like fashion where differentiation is critical. By moving beyond saturated markets ("red oceans"), this approach emphasizes creating uncontested market spaces through innovation and value-driven design. Its principles challenge traditional cost-leadership or differentiation strategies, offering a framework for sustainable growth in dynamic sectors.
Aromatherapy
Deutsch: Aromatherapie / Español: Aromaterapia / Português: Aromaterapia / Français: Aromathérapie / Italiano: Aromaterapia
Aromatherapy in the fashion context refers to the use of essential oils and fragrances in clothing and accessories to enhance the wearer's mood, well-being, and sensory experience. Aromatherapy is integrated into fabrics, textiles, or fashion products with the goal of combining style with wellness, leveraging the soothing or invigorating properties of certain scents like lavender, eucalyptus, or chamomile.
Madewell Jeans
Deutsch: Madewell Jeans / Español: Vaqueros Madewell / Português: Jeans Madewell / Français: Jeans Madewell / Italiano: Jeans Madewell
Madewell Jeans represent a premium denim line under the Madewell brand, which is owned by J.Crew Group. Known for their high-quality craftsmanship, timeless designs, and emphasis on sustainability, these jeans cater to consumers seeking durable and stylish everyday wear. The brand has carved a niche in the fashion industry by blending classic American workwear aesthetics with modern fits and ethical production practices.
Mary Portas
Mary Portas refers to a British retail consultant, journalist and TV presenter. She is a leading authority on retail and brand communication and has been dubbed as the "Gordon RamsaPublicity
Deutsch: Öffentlichkeitsarbeit / Español: Publicidad / Português: Publicidade / Français: Publicité / Italiano: Pubblicità
Publicity in the fashion context refers to the strategic efforts and activities aimed at generating public awareness, interest, and favourable attention for a brand, designer, collection, or event. Unlike paid advertisements, publicity relies on earned media, such as press coverage, social media buzz, or word-of-mouth endorsements.