Erotokritos refers to Cyprus-born, Paris-based fashion designer who launched his own label in 1994 and since his first Paris show in 1996 has built a reputation for chic, yet casual, clothing.

Erotokritos was a graduate of the famous Studio Bercot in Paris. His style shows the influence of both Parisian fashion and his Eastern Mediterranean roots, with colour and feminine, draped jersey as common design elements.